Ad Ops Advisory Board

Please Note: IAB will be performing system upgrades from Friday, September 25, 2015 through Monday, October 5, 2015. During that time members will not be able to log into the IAB Member Center. Additionally, rosters and some other content across the site may reflect outdated information during this period.

The goal of the Ad Technology Council and Advisory Board is to leverage the IAB’s scale and competencies to help identify and address critical issues in advertising technology, including technical standards, operating guidelines, research, marketing, value-chain relationships and best practices, etc. Specific areas of interest include RTB standards, data usage and control practices, compliance programs, consumer privacy self-regulation, tech stack marketing and communications, etc.

The Ad Operations Council is dedicated to improving the operational efficiency of interactive advertising. Ad Operations Council working groups regularly include agency-side representatives to help improve communication, understanding, and work processes in all areas of the buyer-seller relationship.