IAB Executive Bios

Randall Rothenberg, President and Chief Executive Officer

Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital media companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. The IAB has 37 affiliate associations around the world.

Mr. Rothenberg led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

Patrick Dolan, Executive Vice President and Chief Operating Officer

Patrick Dolan is the Executive Vice President and Chief Operating Officer at the Interactive Advertising Bureau. Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management. In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization.

Mr. Dolan served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.

Following the Open Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their Director of International Finance and later as Director of Business Operations. Mr. Dolan was responsible for establishing international financial operations as well as developing new businesses that DoubleClick, Inc. acquired, including Abacus.

In 2001, Mr. Dolan moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.

Mr. Dolan later served as CFO of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management and marketing.

Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.

David Doty, Executive Vice President and Chief Marketing Officer

David Doty is Executive Vice President and Chief Marketing Officer at the Interactive Advertising Bureau. He leads IAB efforts in advancing branding in digital, research and measurement, agency outreach, marketing and communications, and international relations. Through these key initiatives, Doty helps publishers, marketers, and agency professionals understand and leverage interactive tools and technologies to reach and influence the consumer.

David joined the organization from Booz Allen Hamilton where, from 2001 he served as Director of Corporate Branding and Creative Services. His work for Booz Allen has been recognized with such prestigious honors as the Gold Award of the League of American Communications Professionals and the Thoth Award from the PR Society of America.

Before joining Booz Allen, he worked in new magazine development at Hearst Magazines, acted as a consultant on both strategies and products for numerous other media outlets in digital and print, and served as author of Frommer’s Guide to New York City.

For a number of years, David consulted with the French Government’s Tourist Office. In 2004 he was named Chevalier de l`Ordre National du Mérite by Jacques Chirac,  President of France at the time, for having dedicated his marketing and communications expertise to deepening the understanding between the US and France.

Sherrill Mane, Senior Vice President, Research, Analytics and Measurement

Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media. Sherrill was named a 2012 Media Maven by Advertising Age.

Mike Zaneis, Executive Vice President, Public Policy and General Counsel

Mike Zaneis is the Executive Vice President and General Counsel for the Interactive Advertising Bureau (IAB). Mike heads the Washington, DC Public Policy office, which he created in January of 2007.  In this role he develops and manages the interactive advertising industry’s legislative, regulatory, and policy-making agenda.  Mike runs IAB’s Public Policy Council, comprised of over 80 leading internet and media companies, and serves as the Treasurer for the IAB Political Action Committee.  He represents the industry before the United States Congress, federal regulatory agencies, state legislatures, and at public conferences.  As General Counsel for the IAB, Mike oversees the legal operations of the organization and provides leadership on key judicial proceedings impacting the interactive advertising industry.

Prior to joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association.  As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce.  Mike has worked in the political arena since 1994 and has engaged in government affairs at the local, state, and federal levels.  He received his bachelors degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University.  Mike currently serves as an adjunct professor for Georgetown University’s Graduate Public Policy Institute.