Press Releases

October 22, 2015
IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
October 21, 2015
Digital Ad Revenues Surge 19%, Climbing To $27.5 Billion In First Half Of 2015, According To IAB Internet Advertising Revenue Report
October 8, 2015
Nearly 8 in 10 Advertisers Now Use Advanced TV & Most Plan to Increase Spend in the Next 12 Months, According to IAB Research
September 30, 2015
Top Digital Marketing and Media Leaders From Around the World Share ‘What Works & Why’ in the 2015 IAB Global Insights Report
September 29, 2015
IAB MIXX Awards 2015 Winners Announced, Honoring Groundbreaking Creativity and Technical Innovation in Digital Marketing
September 29, 2015
‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace
September 29, 2015
IAB Education Foundation Reveals Plan to Strengthen Diversity in the Digital Media and Marketing Industry Candidate Pool by 50% & Increase Employee Diversity and Retention by 25%
September 28, 2015
Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students, According to New Research from IAB & Qriously
September 28, 2015
IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment
September 16, 2015
IAB Tech Lab Releases Updated ‘Digital Video In-Stream Ad Format Guidelines & Best Practices’ For Public Comment
September 9, 2015
Marissa Mayer Joins Powerhouse Line-Up At 2015 IAB MIXX Conference
September 1, 2015
Mobile & Desktop Ads Have Greater Influence on U.S. Consumers Planning Home Improvements Than on Typical Americans, According to IAB Study
August 31, 2015
Seth Meyers & Ira Glass to Headline 2015 IAB MIXX Conference
August 17, 2015
IAB Tech Lab Releases Updated ‘IAB Display Creative Guidelines’ For Public Comment
August 13, 2015
Global Mobile Advertising Revenue Hit $31.9 Billion (€23.9 Billion) in 2014, According to IAB, IAB Europe & IHS
August 12, 2015
AdLarge, Midroll, NPR, Panoply, Podtrac, & WNYC to Present at First-Ever IAB Podcast Upfront Showcase
August 10, 2015
IAB MIXX Awards Shortlist Honors Top Digital Marketing Work of 2015
July 20, 2015
U.S. Programmatic Ad Revenues Totaled $10.1 Billion in 2014, According to First-Ever IAB Programmatic Revenue Report
June 29, 2015
Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury
June 23, 2015
Digital Technology Heavyweights Join IAB Tech Lab Board of Directors
June 22, 2015
Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape Are Examined in IAB & YuMe Whitepaper
June 18, 2015
Luminaries From Silicon Valley/Silicon Alley & Madison Avenue Share Strategies for Driving Collaboration Across the Technology and Advertising Industries in New IAB Whitepaper
June 11, 2015
U.S. Internet Ad Revenues Reach Historic $13.3 Billion in Q1 2015, Representing 16% Increase Over Q1 2014 Landmark Numbers, According to IAB Internet Advertising Revenue Report
June 8, 2015
Longer-Form Video is Capturing Attention on Mobile Screens Across the Globe, According to Major International Study From IAB
June 8, 2015
IAB Tech Lab Takes Over Management of ‘Open Video Viewability’ Initiative, Originally Founded by TubeMogul, Brightroll, Innovid, Liverail & SpotXChange
June 4, 2015
Senior Brand Marketers & Top Media-Buying Executives Join Board of Advisors for IAB Digital Video Center of Excellence
May 11, 2015
IAB Launches Digital Data Solutions Certification Program to Establish Vital Professional Benchmark That Will Address Growing Need for Data Proficient Workforce
May 6, 2015
One in Four U.S. Adults Watches Original Digital Video Programming at Least Once a Month, a Double-Digit Increase in Audience Size Year-Over-Year, According to IAB Research
April 27, 2015
68% of Marketers & Agencies Anticipate Increasing Their Digital Video Ad Spend in Next 12 Months, According to IAB Study
April 22, 2015
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014, a 16% Increase Over Landmark 2013 Numbers, Marking Fifth Year in a Row of Double-Digit Growth for the Industry
April 20, 2015
Critical Changes in Consumers’ TV Viewing Driven by Connected TV, Multiscreen Activities & ‘Better Ad Experience’ in Digital Video, According to IAB Research
April 16, 2015
IAB Insights Report Reveals ‘What Works and Why’ in Digital Marketing
March 30, 2015
Majority of Brand Marketers Perceive Mobile Programmatic Buys as Important Despite Low Adoption, According to IAB Research
March 19, 2015
Leadership From Major Television Networks, Digital Video Powerhouses, Blue-Chip Print Publishers, & Video Tech Pioneers Join the Inaugural Board of Directors for IAB Digital Video Center of Excellence
February 10, 2015
NewFronts 2015 Extends Schedule by Additional Day to Accommodate Robust Demand From Blue-Chip Media Brands & Digital Upstarts
February 10, 2015
Smartphone Ownership Hits Historic High Among U.S. Millennial Moms, Surpassing Laptop/PC Ownership for the First Time
February 9, 2015
IAB Display Rising Stars Outperform Traditional Display Ads Across Key Brand Effectiveness Metrics, According to In-Depth Research Study from IAB & C3Research
February 9, 2015
David J. Moore, WPP Digital President & Xaxis Chairman, Named Chair of the IAB Tech Lab Board of Directors
February 8, 2015
Michael Theodore, Head of the IAB Education Foundation, Promoted to Senior Vice President, IAB
February 8, 2015
David Morris, Chief Revenue Officer, CBS Interactive, Elected Chairman of IAB Board of Directors
February 8, 2015
IAB Reveals 2015 Sales & Service Excellence Awards Winners
February 8, 2015
2015 IAB Annual Leadership Meeting Themed ‘Content and the Kingmakers’ Draws More Than 1,100 Digital Ad Industry Executives to Phoenix
February 2, 2015
IAB, Facebook & Nasdaq Join Together To Produce Advertising Program at Mobile World Congress
January 20, 2015
Enterprise Marketers Mired In Complex Web of Marketing Data Toolsets, According to IAB & Winterberry Group
January 15, 2015
IAB Portugal Launches, Kicking Off With Leadership Conference in Lisbon
January 14, 2015
IAB Research Counters Industry Perception That Consumers Spend More Time On Mobile Apps Than The Mobile Web
December 18, 2014
Q3 2014 Internet Advertising Revenues Hit $12.4 Billion, Making it the Highest Quarter on Record
December 16, 2014
IAB Says 100% Viewability Measurement Is Not Yet Possible
December 15, 2014
Men More Likely Than Women To Shop Via Smartphone, According to Holiday Mobile Study
November 20, 2014
NewFronts 2015 Schedule Unveiled
November 12, 2014
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
November 5, 2014
IAB Launches Digital Video Center of Excellence to Fuel Growth of Marketing that Leverages Sight, Sound & Motion on Interactive Screens
November 4, 2014
IAB Promotes Three Executives To Key Leadership Positions
November 3, 2014
IAB Releases OpenDirect 1.0 For Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
November 3, 2014
Linda Woolley Tapped To Head Ad Industry Anti-Fraud Program
October 20, 2014
Digital Ad Revenues Hit Landmark High in First Half High of 2014, Surging to $23.1 Billion, According to IAB Internet Advertising Revenue Report
October 1, 2014
IAB Distills What Works And Why In Digital Advertising Around The World In First ‘IAB Global Insights Report’
September 30, 2014
IAB Reveals 2014 MIXX Awards Winners, Recognizing Outstanding Creative & Technical Achievements In Digital Marketing
September 30, 2014
4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy
September 30, 2014
IAB Tackles Diversity By Launching Education Foundation
September 29, 2014
IAB To Launch Independent Research & Development Tech Lab
September 16, 2014
IAB Takes Major Steps Towards Establishing a Safer, More Trustworthy Supply Chain
September 8, 2014
IAB Releases ‘Digital Audio Ad Serving Template 1.0’ for Public Comment
September 5, 2014
Nearly 1 in 5 Top Fashion Brands – Including DKNY, Reebok & Versace – Lack a Mobile-Optimized Site, According to New IAB Research Study
August 20, 2014
IAB & Japan Internet Advertising Association Establish Working Collaboration to Strengthen Interactive Industry Across Borders
August 13, 2014
Global Mobile Advertising Revenue Hits $19.3 Billion (€14.6 Billion) in 2013 Nearly Doubling From Previous Year, According to IAB, IAB Europe and IHS
August 8, 2014
IAB MIXX Awards 2014 Shortlist Showcases the Best in Digital Marketing Creativity that Works
August 6, 2014
Kevin Spacey To Headline IAB MIXX Conference 2014 Exploring The Power Of Digital As A Critical Platform For Artists & Content Creators
July 30, 2014
Opportunities For Global Expansion of Programmatic Expertise Spotlighted In Exclusive Study From IAB and Winterberry Group
July 22, 2014
Critical to Success of In-Feed Sponsored Content Are Brand Familiarity, Trust And Subject Matter Authority, As Well As Relevance, According to New Research From IAB & Edelman Berland
June 26, 2014
Jeff Benjamin, JWT North America Chief Creative Officer, to Chair 10th Anniversary IAB MIXX Awards Jury
June 16, 2014
IAB Digital Mixology Playbook Serves Up Expert Insights & Actionable Guidance On Interactive Marketing For Spirits, Wine & Beer Brands
June 12, 2014
At $11.6 Billion in Q1 2014, Internet Advertising Revenues Hit All-Time First Quarter High
June 5, 2014
Smartphones to Play Major Role in 2014 World Cup According to Groundbreaking Global Research from IAB
May 28, 2014
Live Music and Theater Fans Turn to Mobile Devices to Guide Performance-Going Experiences from Ticketing to Post-Show, According to Research from IAB & InMobi
May 13, 2014
29 Top Digital Companies Now Certified Under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy
May 7, 2014
Original Digital Video Overtakes TV In News, Sports & Daytime In Viewer Preference & Approaches Parity With Primetime TV, According to New IAB Study
April 28, 2014
Original Digital Video On Track To Be As Important As TV, Say Marketers & Agencies In New Study From IAB
April 11, 2014
Scott Cunningham Joins IAB As Vice President Of Technology & Ad Operations With Mandate To Ensure High-Quality Digital Advertising Supply Chain
April 10, 2014
2013 Internet Ad Revenues Soar To $42.8 Billion, Hitting Landmark High & Surpassing Broadcast Television For The First Time—Marks a 17% Rise Over Record-Setting Revenues in 2012
March 31, 2014
MRC Lifts Advisory against Transacting on Viewable Display Impressions
March 20, 2014
IAB Releases 'In-Image Advertising Primer' To Provide An In-Depth Look At An Emerging Ad Type Used In Native Campaigns
March 11, 2014
IAB Updates Digital Video In-Stream Ad Metrics Definitions
February 26, 2014
IAB Promotes Mike Zaneis To Executive Vice President
February 11, 2014
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
February 11, 2014
IAB Releases ‘Mobile Video Buyer's Guide' To Answer Burning Questions Regarding Mobile Video Ads
February 10, 2014
IAB China Launches in Beijing, Joining IAB Global Network To Advance Cooperation Between Digital Companies in China and From Around the World
February 10, 2014
Digital Video Rising Stars Added To IAB Standard Ad Portfolio, Augmenting Sight, Sound & Motion With Interactivity At Scale
February 10, 2014
IAB Defines Cross Platform Ad Engagement And Identifies Core Digital Metrics As Part Of The Making Measurement Make Sense (3MS) Initiative
February 9, 2014
IAB Honors Exceptional Leaders In Digital Advertising With Its Annual Sales & Service Excellence Awards
February 9, 2014
IAB Board Of Directors Elects Ziff Davis CEO Vivek Shah As New Chairman
February 9, 2014
Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting
February 6, 2014
Initial Schedule for 2014 NewFronts Unveiled, Featuring Founding Partners AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo, As Well As Big TV Brands, Blue-Chip Print Publishers & Innovative Web Start-Ups
February 3, 2014
IAB South Africa Launches, First Member of the IAB Global Network on the African Continent
January 30, 2014
IAB Releases Final Best Practices For Reducing Risk Of Traffic Fraud
January 28, 2014
IAB Releases ‘Privacy and Tracking in a Post-Cookie World’ Whitepaper to Help Forge a Better Supply Chain
January 13, 2014
Consumers Planning To Make An Automotive Purchase Are Heavily Influenced By Digital Advertising, According to IAB & Prosper Insights
December 23, 2013
Q3 2013 Internet Advertising Revenues Climb To Landmark High Of Nearly $10.7 Billion, Marking 15% Year-Over-Year Growth, According To IAB And PWC
December 12, 2013
First ‘IAB MIXX Awards Insights Report’ Crystallizes What Works and Why in Digital Advertising
December 5, 2013
Best Practices For Reducing Traffic Fraud Risk Unveiled by IAB
December 4, 2013
IAB Releases Native Advertising Playbook To Establish Common Industry Lexicon, Evaluation Framework & Disclosure Principles
November 25, 2013
Mobile To Play A Key Role During Black Friday For Parents Buying Gifts For Their Kids
November 21, 2013
IAB Issues Final Digital Video Rising Stars Style Guide & Technical Specifications To Drive Digital Video Advertising To Scale
November 12, 2013
Digital Media Pioneer Peter Naylor To Serve As First IAB Publisher-in-Residence
November 4, 2013
85% Of Advertisers And 72% Of Publishers Use Programmatic Auction Strategies, According To A New Survey Of Digital Marketing Leaders
October 9, 2013
Internet Ad Revenues At $20.1 Billion Hit Historic High For Half-Year 2013, Up 18% Over Same Time In 2012, According to IAB
September 24, 2013
2013 IAB MIXX Award Winners Announced
September 24, 2013
New IAB Study of 300 Brand Marketers Shows Striking 142% Uptick in Mobile Advertising Budgets Between 2011 and 2013
September 23, 2013
IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment
September 17, 2013
Kurt Andersen, Ken Auletta & Henry Blodget to Headline Special ‘Golden Age of Journalism?’ Roundtable at IAB MIXX Conference on September 23
September 12, 2013
IAB Introduces Digital Ad Operations Certification Program, Establishing First Professional Benchmark in Advertising Technology for Publishers & Ad Agencies
August 19, 2013
Marissa Mayer And Sir Martin Sorrell Join A Powerhouse Lineup Of Speakers At The 2013 IAB MIXX Conference
August 14, 2013
China Emerging As ‘Mobile Only’ In Sharp Contrast To The U.S. Multiscreen Market
August 8, 2013
Digital Content NewFronts Sparking Increased Video Ad Spending, Buyers Say
August 7, 2013
IAB 2013 MIXX Awards Finalists Embody Transformative Creativity and Technology in Digital Marketing
July 25, 2013
IAB Releases Quality Assurance Guidelines 2.0
July 17, 2013
‘Summer Skincare Digital Report’ From IAB & Prosper Insights Reveals That Skincare Enthusiasts Have Stronger Online, Mobile & Digital Video Habits Than Average Consumers
July 15, 2013
‘HTML5 For Digital Advertising 1.0’ Issued by IAB to Reduce Operational Costs & Simplify Cross-Screen Ad Creation
July 15, 2013
White House Praises IAB Efforts To Combat Copyright Piracy & Counterfeiting
July 11, 2013
IAB, MMA and MRC Finalize Measurement Guidelines For ‘Mobile Application’ and ‘Mobile Web’ Advertising
July 9, 2013
Global Mobile Advertising Revenues Surge 82.8% in 2012, Hitting a High of $8.9 Billion (EUR 6.9 Billion)
June 12, 2013
Update to November 2012 MRC Viewable Impression Advisory
June 12, 2013
Brad Brinegar To Chair 2013 IAB MIXX Awards Jury Guiding The Debate Among 31 Top Agency Creatives, Marketers, And Media Experts
June 10, 2013
IAB & Winterberry Group Unveil First-of-its-Kind Report Examining Customer Engagement Strategies in Omnichannel Marketing
June 10, 2013
Mobile Rising Stars Added to IAB Standard Ad Unit Portfolio, to Propel Brand Advertising in Mobile to Scale
June 3, 2013
First Quarter 2013 Internet Ad Revenues Set New High, at $9.6 Billion
May 9, 2013
AOL Signs on as First Large-Scale Digital Media Company to Require Entire Sales Team to be Certified Through IAB Digital Media Sales Certification Program
May 6, 2013
IAB Ad Operations Council and Mobile Marketing Center of Excellence Release ‘HTML5 for Digital Advertising 1.0’ for Public Comment
April 29, 2013
45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research
April 18, 2013
IAB Releases Updated Quality Assurance Guidelines for Public Comment, Evolving Beyond Networks & Exchanges to Encompass All Buyers and Sellers
April 16, 2013
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers
April 11, 2013
More Than Half of Surveyed Mobile Users Manage Personal Finances on Their Connected Devices, According to Research from IAB, InMobi, & Viggle
April 11, 2013
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
March 19, 2013
IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering and Measuring Viewable Impressions
March 12, 2013
IAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to Firefox
March 6, 2013
IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” For Public Comment
February 26, 2013
IAB Study Reveals Mobile Devices to be a Key Driver of Online and Offline Consumer Electronics Spending
February 26, 2013
Microtargeting in Political Ad Campaigns has Mass Appeal for Candidates, According to Post-Election IAB Whitepaper
February 25, 2013
IAB Unveils Winners of First-Ever Digital Video Rising Stars Competition
February 25, 2013
Shifting Up to 15% of TV Ad Spend to Online Builds More Effective Reach at a Lower Cost, According to New Research from IAB
February 25, 2013
Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory Board
February 24, 2013
850 Interactive Advertising Industry Leaders Convene for the IAB Annual Leadership Meeting
February 24, 2013
Tremor Video’s Randy Kilgore Selected to Chair IAB Board of Directors
February 24, 2013
IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards
February 24, 2013
24/7 Media, & Triad Retail Media Institute Sales Recruitment Preference for Candidates with IAB Digital Media Sales Certification
February 1, 2013
UpFront Marketplace for Digital Video Programming to Feature New Content from AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo!, As Well As 12 Other Leading Web Publishers
January 28, 2013
Ordering Food Goes Mobile, According to Super Bowl Snacks Research from IAB and Viggle
January 25, 2013
MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment
January 15, 2013
IAB 2013 Annual Leadership Meeting to Tackle the Complexities of Marrying Big Data with Big Ideas
December 20, 2012
IAB Report on Ad Engagement Serves as Industry Catalyst for Defining Core Digital Engagement Metrics
December 19, 2012
Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year, According to IAB
December 13, 2012
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study
November 29, 2012
IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities
November 26, 2012
Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013
November 20, 2012
IAB Unveils Second Annual List of Top Mobile Shopping Savvy U.S. Cities
November 19, 2012
IAB Releases SafeFrame 1.0 for Public Comment, Specifications will Power ‘Viewable Impression’ Measurement Standards
November 19, 2012
Updated Mobile Web Advertising Measurement Guidelines Released for Public Comment by IAB, MMA and MRC
November 14, 2012
Viewable Impression Advisory from MRC
November 12, 2012
Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group
October 11, 2012
Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011, According to IAB
October 10, 2012
Data Shows Tremendous Opportunity for Marketers to Reach U.S. Hispanics Through Digital Channels, According to IAB & BIGinsight
October 9, 2012
IAB Supports Consumer Control over Internet Ad Experiences, Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice
October 2, 2012
IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections
October 2, 2012
2012 IAB MIXX Award Winners Announced
October 2, 2012
IAB Expands QAG – ‘Quality Assurance Guidelines’ – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety Across Digital Transactions
October 2, 2012
Mobile Screens Have Strong Influence on Male Moviegoers, According to Groundbreaking Research from IAB & InMobi
October 1, 2012
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
October 1, 2012
Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study
September 27, 2012
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
September 19, 2012
Collective Requires Entire Sales Team to Secure IAB Digital Media Sales Certification, Marking First Company-Wide Commitment to the Program
September 13, 2012
IAB Analysis Shows Travel-Seeking Audience Spending More Time Online & Having Stronger Mobile Usage Habits than Average Americans
September 6, 2012
Pioneers of Digital Election Strategies to Take the Stage at IAB’s 2012 MIXX Conference & Expo
September 5, 2012
Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive Marketing Ecosystem, According to IAB & Local Search Association
August 29, 2012
Smartphones Are a Smart Choice for Moms During Back-To-School, with 85% Agreeing that the Devices Make the Season Less Stressful, According to Research from IAB & Meredith’s Parents Network
August 21, 2012
IAB Announces 2012 MIXX Awards Finalists
August 2, 2012
IAB Names Michael Theodore Vice President, Training & Development, Newly Created Position Builds on Success of IAB Digital Media Sales Certification Program
July 16, 2012
IAB Mobile Rising Stars Ad Unit Specifications Open for Public Comment
July 16, 2012
Tablets & Smartphones Generate Strong Ad Engagement, According to IAB Mobile Research
July 11, 2012
IAB Releases MRAID 2.0 for Public Comment: Updated ‘Mobile Rich-Media Ad Interface Definitions’ Propels the Mobile Ad Serving Ecosystem Forward
June 21, 2012
Innovative Attribution Models Shift How Media Is Bought and Sold, Says Proprietary IAB Research
June 21, 2012
IAB Names Google’s Jonathan Bellack & Rubicon Project’s Jay Sears as Advertising Technology Council Co-Chairs
June 18, 2012
Nick Law to Serve as First Chair for IAB MIXX Awards, to be Joined by a Jury of 31 Luminaries
June 11, 2012
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
June 7, 2012
IAB Unveils ‘Tap into Mobile’ to Help Business Maximize Digital Impact in the Mobile Age
June 6, 2012
Global Mobile Advertising Market Valued at $5.3 Billion (EUR 3.8 Billion) in 2011
June 5, 2012
IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign
May 31, 2012
IAB’s Randall Rothenberg to Moderate Historic All-Day Mobile Forum at Cannes Lions International Festival of Creativity
May 17, 2012
Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities, According to Study by IAB Mobile Marketing Center of Excellence
May 16, 2012
Digital Devices Drive Multitasking & Multiscreen Advertising Opportunities, According to Two New Studies from IAB
May 16, 2012
IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising Industry
April 18, 2012
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers
April 10, 2012
IAB Releases New ‘Video Suite’ Featuring Critical Updates to Key Specs - VAST & VPAID - and New Protocol, VMAP
April 10, 2012
IAB Launches New Rising Stars Competition to Reinvent Digital Video Advertising with Scalable Brand-Friendly Canvases
February 28, 2012
IAB Opens the Hood on Digital Advertising to Present a Transparent, Simplified View of How Data is Used & Shared
February 28, 2012
IAB Analysis Shows Digital Media are a Vital Influence on Consumer Electronics Purchases
February 28, 2012
IAB to Establish Ad Technology Council
February 27, 2012
IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition
February 26, 2012
IAB Names Winners of Annual Sales & Service Excellence Awards
February 26, 2012
IAB Releases New Standard Ad Unit Portfolio
February 26, 2012
NBCUniversal’s Peter Naylor Helms IAB Board of Directors as New Chairman
February 26, 2012
Fifth IAB Annual Leadership Meeting Draws Digital Industry Luminaries
February 23, 2012
IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ - VPAID v2.0
February 16, 2012
Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting
February 14, 2012
IAB Releases Guidelines for the Conduct of Ad Verification
February 2, 2012
IAB’s First-Ever Mobile Sports Savvy Index Has Patriots Fans Edging Out Giants Fans in Digital Usage on Mobile Devices
January 17, 2012
New IAB Study Reveals ‘Data Divide’: Early Adopter Marketers Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices
December 21, 2011
IAB Promotes David Doty to Executive Vice President
December 7, 2011
IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities
November 30, 2011
Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion, According to IAB and PwC
November 7, 2011
IAB Announces Industry Adoption of Impression Exchange Solution to Combat Billing Obstacles
November 7, 2011
IAB Updates Rich Media Creative Guidelines, Reflecting Rapid Adoption of Highly Engaging Interactive Formats by Brand Advertisers
November 3, 2011
IAB Releases Ad Verification Conduct Guidelines
November 2, 2011
IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques
October 20, 2011
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads
October 4, 2011
2011 IAB MIXX Awards Winners Announced
October 4, 2011
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
October 4, 2011
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board
October 3, 2011
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness
October 3, 2011
First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward
September 28, 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011,
Up 23%, Second Quarter 2011 Breaks Record Again
September 26, 2011
Major New Research from Nine Key Industry Stakeholders to Premiere at IAB MIXX Conference 2011
September 19, 2011
3MS Initiative Releases Five-Part Digital Marketing Measurement Solution
September 7, 2011
IAB Brings Scale To Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
August 15, 2011
IAB Opposes New Web Domain Program From ICANN
August 3, 2011
2011 IAB MIXX Awards Finalists Revealed
August 1, 2011
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers
July 28, 2011
IAB MIXX 2011 to Explore Storybuilding in the Digital Age
July 20, 2011
ANA and 4A’s Call on their Memberships to Adopt the IAB Impression Exchange Solution
July 18, 2011
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms
July 18, 2011
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets
July 13, 2011
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research
June 29, 2011
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising
June 27, 2011
Leading Agency Creatives, Marketers, Publishers Converge to Judge IAB International MIXX Awards 2011
June 13, 2011
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
June 8, 2011
IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites
June 3, 2011
IAB Spotlights ‘The Future of Display’ and What it Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9
May 26, 2011
Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11
Highest First-Quarter Revenue Level on Record According to IAB and PwC
May 25, 2011
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate
April 27, 2011
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies
April 13, 2011
IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
April 4, 2011
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend
April 4, 2011
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges
March 1, 2011
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads
March 1, 2011
New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue
February 28, 2011
IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising
February 28, 2011
IAB Launches Data Council, Call to Action for Members
February 28, 2011
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge
February 27, 2011
IAB Announces Winners of Annual Sales & Service Excellence Awards
February 27, 2011
IAB Announces Eleven New Board Members
February 27, 2011
Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level
February 27, 2011
Leaders of Digital Advertising & Marketing Converge as IAB Annual Leadership Meeting Convenes
February 22, 2011
Randall Rothenberg Reappointed President & CEO of IAB
February 1, 2011
Bob Carrigan Elected New Chairman of IAB Board of Directors
December 13, 2010
IAB Management Changes Announced
December 10, 2010
IAB Creates General Counsel Office, Promotes Three Executives
December 9, 2010
IAB Launches Mobile Marketing Center of Excellence
November 17, 2010
$6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues
November 9, 2010
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
October 12, 2010
Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10
October 4, 2010
Major Marketing / Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising
September 28, 2010
2010 IAB MIXX Awards Winners Announced
September 28, 2010
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
September 28, 2010
“Digital Audio Advertising Overview” Released by IAB
September 27, 2010
IAB Calls for Creative Revolution in Ad Formats
September 27, 2010
“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010
September 14, 2010
Digital Media’s Best and Brightest Headline IAB’s MIXX 2010
August 23, 2010
IAB’s 2010 MIXX Awards Finalists: An Impressive Roster of Achievement
August 18, 2010
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
August 5, 2010
IAB Releases Industry's First Independent Review of Online Site Intercept Studies
August 2, 2010
New IAB Research Confirms Digital's Place in Optimal Marketing Mix
July 22, 2010
IAB Tells Congress that Privacy Bills May Harm Business and Consumers
July 19, 2010
IAB Highlights Mobile Advertising’s Leading Edge
June 24, 2010
IAB Releases “Networks & Exchanges Quality Assurance Guidelines”
June 16, 2010
IAB Long Tail Alliance Descends on Nation’s Capital Once Again
June 9, 2010
Leaders From Across Interactive Industry Assemble to Judge IAB MIXX Awards 2010
June 8, 2010
IAB Launches First-Ever Tablet Task Force
June 8, 2010
IAB Enriches Educational Offering With Launch of On-Demand Training
May 24, 2010
IAB Forms Multicultural Council
May 20, 2010
IAB Unveils Innovation Days @ Internet Week; Content Anywhere, Everywhere Takes Center Stage
May 13, 2010
Internet Advertising Revenues Hit $5.9 Billion in Q1 ’10, Highest First-Quarter Revenue Level On Record
May 10, 2010
IAB Opens West Coast Office
May 3, 2010
IAB Increases Transparency in the Use of Data in the Interactive Advertising Industry; Releases “Data Usage & Control Primer: Best Practices & Definitions”
April 14, 2010
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
April 7, 2010
Internet Ad Revenues Reach Record Quarterly High of $6.3 Billion in Q4 ’09
March 12, 2010
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
February 22, 2010
IAB Unveils “Social Media Buyer’s Guide,” A How-To Primer for Marketers and Agencies
February 22, 2010
IAB and 4A’S Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive Industry
February 22, 2010
IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program
February 22, 2010
IAB Unveils “An Interactive Television Advertising Overview”
February 22, 2010
IAB Announces Winners of Annual Sales and Service Excellence Awards
February 21, 2010
Digital Leaders Converge at 2010 IAB Annual Leadership Meeting
February 8, 2010
IAB Kicks Off Members’-Only Online Resource With New “Seller's Guide” Series
January 21, 2010
IAB Launches New Event Series With a Singular Focus— Case Studies of Groundbreaking Interactive Campaigns

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