December 21, 2007
Interactive Advertising Bureau Supports FTC's Embrace of Self-Regulation of Behavioral Advertising
December 20, 2007
The Interactive Advertising Bureau Issues Rich Media Measurement Guidelines
November 12, 2007
Interactive Advertising Bureau Appoints Three Senior Executives
November 12, 2007
The Interactive Advertising Bureau Issues Rich Media Measurement Guidelines for Public Comment
November 12, 2007
Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion, Setting New High
November 1, 2007
Randall Rothenberg, Head of Interactive Advertising Bureau, Addresses Behavorial Targeting at FTC Town Hall
October 16, 2007
IAB Announces On-Time Delivery Toolkit and Billing Methods Best Practices
October 12, 2007
Cross Industry Study Demands That Marketing Move to a Digitally Focused Business System to Optimize and Integrate Client / Agency / Media / Consumer Connections
October 11, 2007
IAB & The Lead Generation Committee Call on Advertisers to Adopt Data Transfer Best Practices by April 1, 2008
October 10, 2007
IAB Announces Two Important Industry Milestones
October 4, 2007
Internet Advertising Revenues Continue to Soar, Reach Nearly $10 Billion in First Half of '07
September 27, 2007
IAB Supports Key Interactive Industry Executives Expected to Voice Strong Position on Consumer Privacy and Benefits of Ad-Supported Internet
September 26, 2007
IAB Announces MIXX Award Winners
September 21, 2007
Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia Elected Vice Chair of IAB
September 17, 2007
IAB Heralds Progress in Audience Measurement — Announces Major New Conference to Address Interactive Audience Metrics
August 15, 2007
The IAB Defines Best Practices for Lead Generation Data Transfer
July 11, 2007
The IAB Helps Industry Define Performance Metrics for Email Campaigns
June 14, 2007
IAB Announces "Innovation in Interactive" as Theme of MIXX 2.7
June 11, 2007
IAB Launches Industry's First Database of Advertising Specifications, Simplifies Interactive Advertising Process
June 6, 2007
Internet Advertising Revenues Soar Again, Near $5 Billion in Q1 07
May 23, 2007
Internet Advertising Revenues Grow 35% in '06, Hitting a Record Close to $17 Billion
May 22, 2007
IAB Hosts Historic Summit on Interactive Audience Measurement
May 22, 2007
The IAB Applauds Congressional Passage of Spyware Legislation
May 7, 2007
The Interactive Advertising Bureau Issues Rich Internet Application Ad Measurement Guidelines for Public Comment
May 3, 2007
The Interactive Advertising Bureau Announces the Formation of a Sales Executive Council
April 20, 2007
The Interactive Advertising Bureau Challenges comScore and Nielsen//NetRatings in Open Letter
April 12, 2007
The Interactive Advertising Bureau Launches Professional Development
March 15, 2007
The IAB Urges Congress to Protect Consumer's Access to Free Online Information and Entertainment
March 14, 2007
The IAB Releases an Industry Guide to Internet Lead Quality
March 7, 2007
IAB/PwC Release Fourth-Quarter and FY 2006 Internet Ad Revenue Figures
February 21, 2007
The Interactive Advertising Bureau Launches the Inaugural Issue of MIXX Magazine
February 20, 2007
Interactive Advertising Bureau Opens Washington D.C. Office