December 21, 2011
IAB Promotes David Doty to Executive Vice President
December 7, 2011
IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities
November 30, 2011
Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion, According to IAB and PwC
November 7, 2011
IAB Announces Industry Adoption of Impression Exchange Solution to Combat Billing Obstacles
November 7, 2011
IAB Updates Rich Media Creative Guidelines, Reflecting Rapid Adoption of Highly Engaging Interactive Formats by Brand Advertisers
November 3, 2011
IAB Releases Ad Verification Conduct Guidelines
November 2, 2011
IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques
October 20, 2011
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads
October 4, 2011
2011 IAB MIXX Awards Winners Announced
October 4, 2011
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
October 4, 2011
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board
October 3, 2011
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness
October 3, 2011
First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward
September 28, 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011,
Up 23%, Second Quarter 2011 Breaks Record Again
September 26, 2011
Major New Research from Nine Key Industry Stakeholders to Premiere at IAB MIXX Conference 2011
September 19, 2011
3MS Initiative Releases Five-Part Digital Marketing Measurement Solution
September 7, 2011
IAB Brings Scale To Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
August 15, 2011
IAB Opposes New Web Domain Program From ICANN
August 3, 2011
2011 IAB MIXX Awards Finalists Revealed
August 1, 2011
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers
July 28, 2011
IAB MIXX 2011 to Explore Storybuilding in the Digital Age
July 20, 2011
ANA and 4A’s Call on their Memberships to Adopt the IAB Impression Exchange Solution
July 18, 2011
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms
July 18, 2011
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets
July 13, 2011
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research
June 29, 2011
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising
June 27, 2011
Leading Agency Creatives, Marketers, Publishers Converge to Judge IAB International MIXX Awards 2011
June 13, 2011
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
June 8, 2011
IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites
June 3, 2011
IAB Spotlights ‘The Future of Display’ and What it Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9
May 26, 2011
Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11
Highest First-Quarter Revenue Level on Record According to IAB and PwC
May 25, 2011
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate
April 27, 2011
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies
April 13, 2011
IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
April 4, 2011
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend
April 4, 2011
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges
March 1, 2011
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads
March 1, 2011
New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue
February 28, 2011
IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising
February 28, 2011
IAB Launches Data Council, Call to Action for Members
February 28, 2011
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge
February 27, 2011
IAB Announces Winners of Annual Sales & Service Excellence Awards
February 27, 2011
IAB Announces Eleven New Board Members
February 27, 2011
Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level
February 27, 2011
Leaders of Digital Advertising & Marketing Converge as IAB Annual Leadership Meeting Convenes
February 22, 2011
Randall Rothenberg Reappointed President & CEO of IAB
February 1, 2011
Bob Carrigan Elected New Chairman of IAB Board of Directors