December 20, 2012
IAB Report on Ad Engagement Serves as Industry Catalyst for Defining Core Digital Engagement Metrics
December 19, 2012
Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year, According to IAB
December 13, 2012
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study
November 29, 2012
IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities
November 26, 2012
Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013
November 20, 2012
IAB Unveils Second Annual List of Top Mobile Shopping Savvy U.S. Cities
November 19, 2012
IAB Releases SafeFrame 1.0 for Public Comment, Specifications will Power ‘Viewable Impression’ Measurement Standards
November 19, 2012
Updated Mobile Web Advertising Measurement Guidelines Released for Public Comment by IAB, MMA and MRC
November 14, 2012
Viewable Impression Advisory from MRC
November 12, 2012
Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group
October 11, 2012
Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011, According to IAB
October 10, 2012
Data Shows Tremendous Opportunity for Marketers to Reach U.S. Hispanics Through Digital Channels, According to IAB & BIGinsight
October 9, 2012
IAB Supports Consumer Control over Internet Ad Experiences, Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice
October 2, 2012
IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections
October 2, 2012
2012 IAB MIXX Award Winners Announced
October 2, 2012
Mobile Screens Have Strong Influence on Male Moviegoers, According to Groundbreaking Research from IAB & InMobi
October 2, 2012
IAB Expands QAG – ‘Quality Assurance Guidelines’ – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety Across Digital Transactions
October 1, 2012
Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study
October 1, 2012
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
September 27, 2012
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
September 19, 2012
Collective Requires Entire Sales Team to Secure IAB Digital Media Sales Certification, Marking First Company-Wide Commitment to the Program
September 13, 2012
IAB Analysis Shows Travel-Seeking Audience Spending More Time Online & Having Stronger Mobile Usage Habits than Average Americans
September 6, 2012
Pioneers of Digital Election Strategies to Take the Stage at IAB’s 2012 MIXX Conference & Expo
September 5, 2012
Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive Marketing Ecosystem, According to IAB & Local Search Association
August 29, 2012
Smartphones Are a Smart Choice for Moms During Back-To-School, with 85% Agreeing that the Devices Make the Season Less Stressful, According to Research from IAB & Meredith’s Parents Network
August 21, 2012
IAB Announces 2012 MIXX Awards Finalists
August 2, 2012
IAB Names Michael Theodore Vice President, Training & Development, Newly Created Position Builds on Success of IAB Digital Media Sales Certification Program
July 16, 2012
IAB Mobile Rising Stars Ad Unit Specifications Open for Public Comment
July 16, 2012
Tablets & Smartphones Generate Strong Ad Engagement, According to IAB Mobile Research
July 11, 2012
IAB Releases MRAID 2.0 for Public Comment: Updated ‘Mobile Rich-Media Ad Interface Definitions’ Propels the Mobile Ad Serving Ecosystem Forward
June 21, 2012
Innovative Attribution Models Shift How Media Is Bought and Sold, Says Proprietary IAB Research
June 21, 2012
IAB Names Google’s Jonathan Bellack & Rubicon Project’s Jay Sears as Advertising Technology Council Co-Chairs
June 18, 2012
Nick Law to Serve as First Chair for IAB MIXX Awards, to be Joined by a Jury of 31 Luminaries
June 11, 2012
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
June 7, 2012
IAB Unveils ‘Tap into Mobile’ to Help Business Maximize Digital Impact in the Mobile Age
June 6, 2012
Global Mobile Advertising Market Valued at $5.3 Billion (EUR 3.8 Billion) in 2011
June 5, 2012
IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign
May 31, 2012
IAB’s Randall Rothenberg to Moderate Historic All-Day Mobile Forum at Cannes Lions International Festival of Creativity
May 17, 2012
Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities, According to Study by IAB Mobile Marketing Center of Excellence
May 16, 2012
Digital Devices Drive Multitasking & Multiscreen Advertising Opportunities, According to Two New Studies from IAB
May 16, 2012
IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising Industry
April 18, 2012
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers
April 10, 2012
IAB Launches New Rising Stars Competition to Reinvent Digital Video Advertising with Scalable Brand-Friendly Canvases
April 10, 2012
IAB Releases New ‘Video Suite’ Featuring Critical Updates to Key Specs - VAST & VPAID - and New Protocol, VMAP
February 28, 2012
IAB Analysis Shows Digital Media are a Vital Influence on Consumer Electronics Purchases
February 28, 2012
IAB to Establish Ad Technology Council
February 28, 2012
IAB Opens the Hood on Digital Advertising to Present a Transparent, Simplified View of How Data is Used & Shared
February 27, 2012
IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition
February 26, 2012
IAB Names Winners of Annual Sales & Service Excellence Awards
February 26, 2012
IAB Releases New Standard Ad Unit Portfolio
February 26, 2012
NBCUniversal’s Peter Naylor Helms IAB Board of Directors as New Chairman
February 26, 2012
Fifth IAB Annual Leadership Meeting Draws Digital Industry Luminaries
February 23, 2012
IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ - VPAID v2.0
February 16, 2012
Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting
February 14, 2012
IAB Releases Guidelines for the Conduct of Ad Verification
February 2, 2012
IAB’s First-Ever Mobile Sports Savvy Index Has Patriots Fans Edging Out Giants Fans in Digital Usage on Mobile Devices
January 17, 2012
New IAB Study Reveals ‘Data Divide’: Early Adopter Marketers Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices