December 18, 2014
Q3 2014 Internet Advertising Revenues Hit $12.4 Billion, Making it the Highest Quarter on Record
December 16, 2014
IAB Says 100% Viewability Measurement Is Not Yet Possible
December 15, 2014
Men More Likely Than Women To Shop Via Smartphone, According to Holiday Mobile Study
November 20, 2014
NewFronts 2015 Schedule Unveiled
November 12, 2014
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
November 5, 2014
IAB Launches Digital Video Center of Excellence to Fuel Growth of Marketing that Leverages Sight, Sound & Motion on Interactive Screens
November 4, 2014
IAB Promotes Three Executives To Key Leadership Positions
November 3, 2014
IAB Releases OpenDirect 1.0 For Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
November 3, 2014
Linda Woolley Tapped To Head Ad Industry Anti-Fraud Program
October 20, 2014
Digital Ad Revenues Hit Landmark High in First Half High of 2014, Surging to $23.1 Billion, According to IAB Internet Advertising Revenue Report
October 1, 2014
IAB Distills What Works And Why In Digital Advertising Around The World In First ‘IAB Global Insights Report’
September 30, 2014
IAB Reveals 2014 MIXX Awards Winners, Recognizing Outstanding Creative & Technical Achievements In Digital Marketing
September 30, 2014
4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy
September 30, 2014
IAB Tackles Diversity By Launching Education Foundation
September 29, 2014
IAB To Launch Independent Research & Development Tech Lab
September 16, 2014
IAB Takes Major Steps Towards Establishing a Safer, More Trustworthy Supply Chain
September 8, 2014
IAB Releases ‘Digital Audio Ad Serving Template 1.0’ for Public Comment
September 5, 2014
Nearly 1 in 5 Top Fashion Brands – Including DKNY, Reebok & Versace – Lack a Mobile-Optimized Site, According to New IAB Research Study
August 20, 2014
IAB & Japan Internet Advertising Association Establish Working Collaboration to Strengthen Interactive Industry Across Borders
August 13, 2014
Global Mobile Advertising Revenue Hits $19.3 Billion (€14.6 Billion) in 2013 Nearly Doubling From Previous Year, According to IAB, IAB Europe and IHS
August 8, 2014
IAB MIXX Awards 2014 Shortlist Showcases the Best in Digital Marketing Creativity that Works
August 6, 2014
Kevin Spacey To Headline IAB MIXX Conference 2014 Exploring The Power Of Digital As A Critical Platform For Artists & Content Creators
July 30, 2014
Opportunities For Global Expansion of Programmatic Expertise Spotlighted In Exclusive Study From IAB and Winterberry Group
July 22, 2014
Critical to Success of In-Feed Sponsored Content Are Brand Familiarity, Trust And Subject Matter Authority, As Well As Relevance, According to New Research From IAB & Edelman Berland
June 26, 2014
Jeff Benjamin, JWT North America Chief Creative Officer, to Chair 10th Anniversary IAB MIXX Awards Jury
June 16, 2014
IAB Digital Mixology Playbook Serves Up Expert Insights & Actionable Guidance On Interactive Marketing For Spirits, Wine & Beer Brands
June 12, 2014
At $11.6 Billion in Q1 2014, Internet Advertising Revenues Hit All-Time First Quarter High
June 5, 2014
Smartphones to Play Major Role in 2014 World Cup According to Groundbreaking Global Research from IAB
May 28, 2014
Live Music and Theater Fans Turn to Mobile Devices to Guide Performance-Going Experiences from Ticketing to Post-Show, According to Research from IAB & InMobi
May 13, 2014
29 Top Digital Companies Now Certified Under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy
May 7, 2014
Original Digital Video Overtakes TV In News, Sports & Daytime In Viewer Preference & Approaches Parity With Primetime TV, According to New IAB Study
April 28, 2014
Original Digital Video On Track To Be As Important As TV, Say Marketers & Agencies In New Study From IAB
April 11, 2014
Scott Cunningham Joins IAB As Vice President Of Technology & Ad Operations With Mandate To Ensure High-Quality Digital Advertising Supply Chain
April 10, 2014
2013 Internet Ad Revenues Soar To $42.8 Billion, Hitting Landmark High & Surpassing Broadcast Television For The First Time—Marks a 17% Rise Over Record-Setting Revenues in 2012
March 31, 2014
MRC Lifts Advisory against Transacting on Viewable Display Impressions
March 20, 2014
IAB Releases 'In-Image Advertising Primer' To Provide An In-Depth Look At An Emerging Ad Type Used In Native Campaigns
March 11, 2014
IAB Updates Digital Video In-Stream Ad Metrics Definitions
February 26, 2014
IAB Promotes Mike Zaneis To Executive Vice President
February 11, 2014
IAB Releases ‘Mobile Video Buyer's Guide' To Answer Burning Questions Regarding Mobile Video Ads
February 11, 2014
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
February 10, 2014
IAB China Launches in Beijing, Joining IAB Global Network To Advance Cooperation Between Digital Companies in China and From Around the World
February 10, 2014
Digital Video Rising Stars Added To IAB Standard Ad Portfolio, Augmenting Sight, Sound & Motion With Interactivity At Scale
February 10, 2014
IAB Defines Cross Platform Ad Engagement And Identifies Core Digital Metrics As Part Of The Making Measurement Make Sense (3MS) Initiative
February 9, 2014
IAB Honors Exceptional Leaders In Digital Advertising With Its Annual Sales & Service Excellence Awards
February 9, 2014
IAB Board Of Directors Elects Ziff Davis CEO Vivek Shah As New Chairman
February 9, 2014
Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting
February 6, 2014
Initial Schedule for 2014 NewFronts Unveiled, Featuring Founding Partners AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo, As Well As Big TV Brands, Blue-Chip Print Publishers & Innovative Web Start-Ups
February 3, 2014
IAB South Africa Launches, First Member of the IAB Global Network on the African Continent
January 30, 2014
IAB Releases Final Best Practices For Reducing Risk Of Traffic Fraud
January 28, 2014
IAB Releases ‘Privacy and Tracking in a Post-Cookie World’ Whitepaper to Help Forge a Better Supply Chain
January 13, 2014
Consumers Planning To Make An Automotive Purchase Are Heavily Influenced By Digital Advertising, According to IAB & Prosper Insights