October 22, 2015
IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
October 21, 2015
Digital Ad Revenues Surge 19%, Climbing To $27.5 Billion In First Half Of 2015, According To IAB Internet Advertising Revenue Report
October 8, 2015
Nearly 8 in 10 Advertisers Now Use Advanced TV & Most Plan to Increase Spend in the Next 12 Months, According to IAB Research
September 30, 2015
Top Digital Marketing and Media Leaders From Around the World Share ‘What Works & Why’ in the 2015 IAB Global Insights Report
September 29, 2015
IAB MIXX Awards 2015 Winners Announced, Honoring Groundbreaking Creativity and Technical Innovation in Digital Marketing
September 29, 2015
‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace
September 29, 2015
IAB Education Foundation Reveals Plan to Strengthen Diversity in the Digital Media and Marketing Industry Candidate Pool by 50% & Increase Employee Diversity and Retention by 25%
September 28, 2015
Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students, According to New Research from IAB & Qriously
September 28, 2015
IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment
September 16, 2015
IAB Tech Lab Releases Updated ‘Digital Video In-Stream Ad Format Guidelines & Best Practices’ For Public Comment
September 9, 2015
Marissa Mayer Joins Powerhouse Line-Up At 2015 IAB MIXX Conference
September 1, 2015
Mobile & Desktop Ads Have Greater Influence on U.S. Consumers Planning Home Improvements Than on Typical Americans, According to IAB Study
August 31, 2015
Seth Meyers & Ira Glass to Headline 2015 IAB MIXX Conference
August 17, 2015
IAB Tech Lab Releases Updated ‘IAB Display Creative Guidelines’ For Public Comment
August 13, 2015
Global Mobile Advertising Revenue Hit $31.9 Billion (€23.9 Billion) in 2014, According to IAB, IAB Europe & IHS
August 12, 2015
AdLarge, Midroll, NPR, Panoply, Podtrac, & WNYC to Present at First-Ever IAB Podcast Upfront Showcase
August 10, 2015
IAB MIXX Awards Shortlist Honors Top Digital Marketing Work of 2015
July 20, 2015
U.S. Programmatic Ad Revenues Totaled $10.1 Billion in 2014, According to First-Ever IAB Programmatic Revenue Report
June 29, 2015
Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury
June 23, 2015
Digital Technology Heavyweights Join IAB Tech Lab Board of Directors
June 22, 2015
Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape Are Examined in IAB & YuMe Whitepaper
June 18, 2015
Luminaries From Silicon Valley/Silicon Alley & Madison Avenue Share Strategies for Driving Collaboration Across the Technology and Advertising Industries in New IAB Whitepaper
June 11, 2015
U.S. Internet Ad Revenues Reach Historic $13.3 Billion in Q1 2015, Representing 16% Increase Over Q1 2014 Landmark Numbers, According to IAB Internet Advertising Revenue Report
June 8, 2015
Longer-Form Video is Capturing Attention on Mobile Screens Across the Globe, According to Major International Study From IAB
June 8, 2015
IAB Tech Lab Takes Over Management of ‘Open Video Viewability’ Initiative, Originally Founded by TubeMogul, Brightroll, Innovid, Liverail & SpotXChange
June 4, 2015
Senior Brand Marketers & Top Media-Buying Executives Join Board of Advisors for IAB Digital Video Center of Excellence
May 11, 2015
IAB Launches Digital Data Solutions Certification Program to Establish Vital Professional Benchmark That Will Address Growing Need for Data Proficient Workforce
May 6, 2015
One in Four U.S. Adults Watches Original Digital Video Programming at Least Once a Month, a Double-Digit Increase in Audience Size Year-Over-Year, According to IAB Research
April 27, 2015
68% of Marketers & Agencies Anticipate Increasing Their Digital Video Ad Spend in Next 12 Months, According to IAB Study
April 22, 2015
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014, a 16% Increase Over Landmark 2013 Numbers, Marking Fifth Year in a Row of Double-Digit Growth for the Industry
April 20, 2015
Critical Changes in Consumers’ TV Viewing Driven by Connected TV, Multiscreen Activities & ‘Better Ad Experience’ in Digital Video, According to IAB Research
April 16, 2015
IAB Insights Report Reveals ‘What Works and Why’ in Digital Marketing
March 30, 2015
Majority of Brand Marketers Perceive Mobile Programmatic Buys as Important Despite Low Adoption, According to IAB Research
March 19, 2015
Leadership From Major Television Networks, Digital Video Powerhouses, Blue-Chip Print Publishers, & Video Tech Pioneers Join the Inaugural Board of Directors for IAB Digital Video Center of Excellence
February 10, 2015
NewFronts 2015 Extends Schedule by Additional Day to Accommodate Robust Demand From Blue-Chip Media Brands & Digital Upstarts
February 10, 2015
Smartphone Ownership Hits Historic High Among U.S. Millennial Moms, Surpassing Laptop/PC Ownership for the First Time
February 9, 2015
IAB Display Rising Stars Outperform Traditional Display Ads Across Key Brand Effectiveness Metrics, According to In-Depth Research Study from IAB & C3Research
February 9, 2015
David J. Moore, WPP Digital President & Xaxis Chairman, Named Chair of the IAB Tech Lab Board of Directors
February 8, 2015
Michael Theodore, Head of the IAB Education Foundation, Promoted to Senior Vice President, IAB
February 8, 2015
David Morris, Chief Revenue Officer, CBS Interactive, Elected Chairman of IAB Board of Directors
February 8, 2015
2015 IAB Annual Leadership Meeting Themed ‘Content and the Kingmakers’ Draws More Than 1,100 Digital Ad Industry Executives to Phoenix
February 8, 2015
IAB Reveals 2015 Sales & Service Excellence Awards Winners
February 2, 2015
IAB, Facebook & Nasdaq Join Together To Produce Advertising Program at Mobile World Congress
January 20, 2015
Enterprise Marketers Mired In Complex Web of Marketing Data Toolsets, According to IAB & Winterberry Group
January 15, 2015
IAB Portugal Launches, Kicking Off With Leadership Conference in Lisbon
January 14, 2015
IAB Research Counters Industry Perception That Consumers Spend More Time On Mobile Apps Than The Mobile Web