IAB Professional Certification

The digital advertising marketplace grows in complexity, making it more critical than ever to master the latest trends and changes.

We listened to our members, and the IAB set out to create standardized benchmarks to ensure that partners, employees and new hires have the basic knowledge to perform their respective jobs.

The IAB created a program to ensure that leading media organizations and professionals have mastery of standards and best practices for the industry. IAB Certification programs measure the required baseline knowledge of the digital industry. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.

Questions About Getting Your Team Certified? Email [email protected]

IAB Digital Media Sales Certification

IAB Digital Media Sales Certification

We created this program to help digital buyers and sellers establish an immediate, deeper level of trust when working together.
More than 6,000 individuals have applied for the program from over 250 companies, and it is quickly gaining industry-wide acceptance.

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IAB Digital Ad Operations Certified

IAB Digital Ad Operations Certification

This program ensures that Ad Operations professionals have the required skills to run campaigns efficiently. 
 With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized skills are absolutely necessary to remain competitive.

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IAB Digital Media Sales Certification

IAB Digital Data Solutions Certification

The only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own company.
The program ensures that candidates have the mastery needed to succeed in the intersection of digital advertising and data.

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Participating Companies Include

See what they're saying about Digital Media Sales Certification

I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

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What's the difference between Professional Certification and a Certificate? Click here.


View our Commission on Certification.


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Important Notice

We are currently experiencing delays with our application system and apologize for any inconvenience. IAB Certification is aware and working to correct the issue as soon as possible.