IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

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Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

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Wednesday, December 2, 2015
12:00 PM - 1:00 PM EDT

IAB Make Mobile Work Webinar: Promoting Mobile Apps

Building an app can be a great way to create a deeper relationship with customers, or gain a new audience. But once you build an app, how do you make sure people who should know about it can find it?

This webinar will offer practical, tactical advice on ad campaigns for promoting mobile apps. We'll help you understand how to find the most qualified audience, pique their interest, and measure success.

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Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.

 

When Topic

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The International Webinar Series focus on a variety of topics that are relevant and valuable to our international members and the global network of IABs.

If you have request or recommendation for a future webinar, please contact [email protected].

When Topic