IAB Standards, Guidelines, Best Practice Documents in Public Comment

All documents listed here are for public comment
To view all final IAB documents please visit here.

IAB announces a thirty day call for public comment where members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments. After the 30-day comment period, the feedback will be reviewed and the guidelines will be finalized and publicly released via the IABlog.

 

IAB Digital Video In-Stream Metric Definitions (closes Oct 16)

 
The IAB Digital Video In-Stream Metric Definitions were last updated in 2008. Released by IAB Digital Video Committee in early 2014, this document is a much-needed refresher to metric definitions that had gone stale with advancing technology. While most definitions have not been changed, other than to more clearly state the purpose for each, a few new metrics have been introduced, some minor changes made, and some outdated definitions deprecated.

To Comment: Contact [email protected] and include the proper version number.

To Download: Digital Video In-Stream Ad Metric Definitions is available at iab.net/digitalvideoinstream.


IAB HTML5 for Digital Advertising v2.0: Guidance for Ad Designers and Creative Technologists (closes Oct 30)

 
HTML5 Ads are like mini web pages and require multiple file types to create the ad display and ad features. The collection of file needs to be packaged and optimized for load performance and minimum time to display an ad. In addition HTML5 opens up a diverse set of choices to the designers to build ads with. This guide is designed to help designers navigate the different choices in technologies like javascript, CSS, SVG, Video formats and codecs as well as understand their compatibilities with different browsers.

To comment: Please submit feedback via Google Doc Comments or via email to Shailley Singh, IAB lead on this initiative, at [email protected] prior to October 30, 2015.

To download the Google doc: https://goo.gl/gSjIaC


Updated ‘IAB Display & Mobile Creative Guidelines – for HTML5’

 
The IAB Technology Laboratory has released the upgrade to the “IAB Display & Mobile Creative Guidelines”, an overhaul that fully embraces HTML5. The updates were developed by the IAB Display Creative Working Group, in response to ongoing IAB exploration of the benefits of HTML5 technology. The revised guidelines include major changes to key specs for the IAB Universal Ad Package (UAP) and IAB Display and Mobile Rising Stars, which address issues such as file weights and packaging for optimal load performance when HTLM5 is deployed. Other ad units, rich media guidance, and the display creative glossary of terminology have been reworked as well.

View the updated “IAB Display Creative Guidelines”.


IAB OpenDirect Specification V1

 
The IAB has released the final version of OpenDirect 1.0. The OpenDirect specification is a new automated, guaranteed API standard for the programmatic selling and buying of premium inventory that delivers greater efficiencies and reliability in the packaging, pricing, and delivering of reserved inventory for publishers. It also delivers benefits for agencies that want to access guaranteed inventory at scale.

To download: The OpenDirect Specification V1 is available at www.iab.net/opendirect

 


IAB Digital Video In-Stream Metric Definitions

 
The IAB Digital Video In-Stream Metric Definitions were last updated in 2008. Released by IAB Digital Video Committee in early 2014, this document is a much-needed refresher to metric definitions that had gone stale with advancing technology. While most definitions have not been changed, other than to more clearly state the purpose for each, a few new metrics have been introduced, some minor changes made, and some outdated definitions deprecated.

To Download: Digital Video In-Stream Ad Metric Definitions is available at iab.net/digitalvideoinstream.


Final Best Practices For Reducing Risk Of Traffic Fraud

 
The IAB and its Traffic of Good Intent Task Force have issued the final version of “Best Practices – Traffic Fraud: Reducing Risk to Exposure.”  The document explains and analyzes robotic traffic, or “bots,” and other forms of online traffic fraud that can derail marketers’ campaigns by producing illegitimate impressions and skewing audience data. It then gives concrete recommendations that publishers, networks and buyers can use to mitigate these risks.

To Download: Best Practices - Traffic Fraud: Reducing Risk to Exposure is available at iab.net/trafficgoodintent.


Digital Audio Ad Serving Template

 
Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf

Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms.

Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf
Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf
Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf

To Download: IAB’s Digital Audio Ad Serving Template go to iab.net/DAAST.