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8:00 AM

Registration Opens

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast

9:00 AM - 9:15 AM

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

9:15 AM - 9:45 AM

The New Business of Advertising

The media landscape is a volatile combination of possibilities, change and disruption. Options for marketing clients seem more complex, and consumers’ attention is moving onto channels where it’s harder than ever to connect. Hear how IPG is reinventing agency capabilities to meet these changes. Michael Roth looks at the ambitious change within the industry, where agencies are thinking big, taking risks, and leading clients to a prosperous future.

Randall Rothenberg
Michael Roth
Chairman and Chief Executive Officer,
Interpublic Group

9:45 AM - 10:15 AM

Accountability in the Age of Uncertainty

The General Manager of the GE Performance Marketing Lab, will show how the brand is leveraging digital tools across touch points to create a holistic experience spanning their internal and external marketing eco-system. The candid presentation reveals through an in-depth look how the Performance Marketing Lab team is working with businesses and commercial teams to think about their stack, data, content and customer journey as they focus on driving commercial impact across their global businesses. With a focus on the customer and the connected experience, GE, is on the journey to drive marketing accountability. Learn how.

Andy Markowitz
General Manager, Performance Marketing Labs,
General Electric

10:15 AM - 10:30 AM

The Dawn of the Modern Marketer

Any successful contemporary marketer must center the customer at the heart of everything he or she does. Great marketing starts from that singular place, because it truly cannot begin from any other focal point and remain competitive. Yesterday’s brand-centric approach of amplifying your product at every possible moment has been replaced by customer-driven everything, where customers dictate the style, quantity, and media that marketers must use to win their business and gain their loyalty. Hear how Microsoft is partnering with brands to create raving fans and amazing customer experiences.

Jeff Marcoux
CMO Lead, Worldwide Enterprise Marketing,
Microsoft

10:30 AM - 11:00 AM

Networking Refreshment Break

Sponsored by
DoubleClick

11:00 AM - 11:30 AM

A Fireside Chat with Daniel Ek and Joe Levy

Streaming media has gone mainstream. Users demand immediate access to all the world's content—music, TV, movies, video and more—on their smart phones. We're at the very beginning of the streaming media revolution that is both disrupting and saving traditional media industries. Music is at the forefront of this change and will prove to be a bellwether for all other media formats.

Daniel Ek Joe Levy
Daniel Ek
Chief Executive Officer and Co-Founder,
Spotify
Joe Levy
Contributing Editor,
Rolling Stone

11:30 AM - 12:00 PM

The Value Exchange: Helping Businesses and People in a Digital World

Margaret Gould Stewart, Facebook’s Director of Product Design, shares her vision on how digital platforms can help both businesses and consumers by connecting them to each other in meaningful ways.

While online time spent has surpassed that of TV, it is incomplete without businesses, brands, products, and services. How can these communities not only co-exist but also enrich each other?

This session highlights the criticality of designing for mobile, developing experiences specifically for emerging markets, and designing not just for people but with people.

Randall Rothenberg
Margaret Gould Stewart
Director of Product Design,
Facebook

12:15 PM - 12:45 PM

Workshops

 

Workshop 1

Loyalty and Empathy: Key Drivers for Tactical Strategy Planning and Real Customer Engagement

Room 402, 4th floor

Presented by
Acxiom

Learn how the Sony Rewards program’s use of data allowed the brand to get inside the heads of its audience, ultimately reshaping its approach to boost engagement and value in Onboarding, Re-Engagement, Segment Migration and Lifecycle Management.

Sharon Nicastro, Senior Marketing Strategist, CRM and Engagement Lead, Sony Rewards

Sean Wilkins, Head of Marketing Strategy, Acxiom Impact

Workshop 2

Mobile, Millennials, Media, and Music: 10 Things We’ve Learned From More Than 25 Billion Hours of Listening

Room 404, 4th floor

Presented by
Spotify

Take a peek behind the curtain with Spotify to find out how, when, where, and why people listen to online audio. Learn what you need to know for your brand to reach the streaming generation.

Jeff Levick, Chief Revenue Officer, Spotify

Workshop 3

Where Should I Spend My Next Marketing Dollar?

Room 406, 4th floor

Presented by
Microsoft

With more and more channels available in a marketer's toolkit, it has become increasingly difficult for marketers to decide which channels they should invest in and how much they should invest.  Join Microsoft and Kenshoo to learn how to properly spend your next marketing dollar across publishers or channels for maximum ROI.  Gain a deeper understanding of Marginal ROI and its relationship to your campaign's effectiveness.

Chris Costello, Director of Marketing Research, Kenshoo

Diana Finster, Global Channel Development Lead, Microsoft

 

Workshop 4

High Impact Advertising Across Screens: An Undertone & Ipsos Joint Research Project

Room 502, 5th floor

Presented by
Undertone

Undertone and Ipsos Connect partnered with DISH, Ford, Maybelline, and Kraft to investigate message breakthrough and lasting brand impact, including insights specific to Millennials. Learn how cross-screen campaigns drive branding metrics vs. desktop only, what types of formats attract consumers’ attention on mobile devices, how to break through to different age groups on smartphones, and best practices for delivering complex messaging on small screens.

Christa Chavez Martay, Vice President, Account Director, Havas Media

Laura Salant, Senior Director, Research & Insights, Undertone

Workshop 5

It's About the User, Dammit!

Room 510, 5th floor

Presented by
Teads

When it comes to measuring the success of a campaign, the industry looks to impressions, click-throughs, and completion rates, but what do performance metrics really add up to if the secret sauce is overlooked or (worse) missing from the recipe entirely? With an emphasis on video, this workshop explores how to optimize user experience when strategizing the release of engagement-driven campaigns. After all, people tend to like you more when you don't annoy them.

Jim Daily, North American Managing Director, Teads

Christopher Guenther, Vice President, Business Operations, Hearst Magazines International

Jeff Liang, SVP, Digital Lead, Samsung US

 

12:45 PM - 1:45 PM

Networking Lunch

Sponsored by
Eonline

1:45 PM - 2:15 PM

Workshops

 

Workshop 1

From Web Traffic to Foot Traffic: Enabling Brands to Drive Local Sales Through the Intelligent Delivery of Online Content

Room 402, 4th floor

Presented by
Cofactor

The brick and mortar experience is far from over. Despite the rise of e-commerce, in-store purchases still account for 90 percent of customer transactions. CPG & Retail Expert, Consultant, Analyst & Author, Rebecca Lieb, alongside Cofactor's CMO, Jeff Fagel, will share the results of its first-of-a-kind research by Altimeter Group. Learn how brands and retailers can leverage their digital content to power in-store sales. Hear what over 500 CPG and Retail brands, from PepsiCo to Home Depot, had to say about how they are spending and strategizing their digital dollars as technology continues to grow and the consumer experience becomes more personalized.

Rebecca Lieb, Consultant, Analyst & Author


Jeff Fagel, Chief Marketing Officer, Cofactor

Workshop 2

Digital Out-of-Home: Engaging Consumers Beyond the Board

Room 404, 4th floor

Presented by
Clear Channel Outdoor

With full motion video, multi-screen messaging, dynamic real-time content, social media feeds, geofencing, gesture recognition, and augmented reality, Digital Out-of-Home is an un-skippable, interactive medium that engages consumers on the move. This workshop shares successful, award-winning DOOH campaigns illustrating their impact, reach, and measurability, and provides tools to seamlessly integrate DOOH into existing digital, mobile, and social efforts.

Josh Kruter, Senior Vice President, Digital Product, Clear Channel Outdoor

Andy Stevens, Senior Vice President, Research & Insights, Clear Channel Outdoor

Jeff Tan, VP, Director, Strategy, Posterscope USA

Workshop 3

3:1 Return on Investment for Video Advertising

Room 406, 4th floor

Presented by
Eyeview

Most marketers are using video as a branding tool focused on optimizing efficiency through reach and frequency. Eyeview has proven that video can effectively drive offline sales, foot traffic, and website visits on top of its branding value. Join Eyeview CEO Oren Harnevo for a conversation with Adam Paulisick, Senior Vice President of Marketing & Strategy at Nielsen Catalina Solutions about delivering 3:1 ROI in-store sales using video.

Oren Harnevo, Chief Executive Officer, Eyeview

Adam Paulisick, Senior Vice President of Marketing & Strategy, Nielsen Catalina Solutions

 

Workshop 4

State of Digital Video In 2015

Room 502, 5th floor

Presented by
Extreme Reach

Online video viewing is growing rapidly, and marketers are facing serious challenges along the way. Extreme Reach measures a big chunk of the digital video ecosystem. Listen to Ryan Pamplin, Vice President, Digital Evangelist, share unique and eye-opening insights gleaned from all of their complex big data. Leave this session with a much greater understanding of what's really going on, and how you can hone in on what's really working to eliminate waste.

Ryan Pamplin, Vice President, Digital Evangelist, Extreme Reach

 

 

2:30 PM - 3:00 PM

Fireside Chat with Marissa Mayer and Jacob Weisberg

Marissa Mayer, Chief Executive Officer of Yahoo, joins Jacob Weisberg, Chairman of The Slate Group, for an engaging conversation on Silicon Valley and Madison Avenue, and what the future might bring for the media and marketing industries.

Marissa Mayer
Chief Executive Officer,
Yahoo
Jacob Weisberg
Chairman,
The Slate Group

3:00 PM - 3:30 PM

Rewarding the User

When we talk about UX, it's mostly in the context of interactive work. The user experience is a much bigger and more profound territory to take on and shouldn't be confined to just the screen. It's first and foremost about the user and making it rewarding for them. How someone encounters and experiences an idea is the canvas and playground on which to create, and there's no one-size-fits-all approach to doing so. Sometimes it's about technology. And sometimes it's not. The main question to ask is, “How can the user experience be filled with surprise and delight?”

Matt Murphy
Matt Murphy
Partner and Group Creative Director,
72andSunny

3:30 PM - 4:15 PM

Networking Refreshment Break

Sponsored by
Google

4:15 PM - 5:15 PM

Deep Dive Track Sessions

Track I
Are You Improving User Experience with Creative?

Room 402, 4th Floor

Track II
Are You Mobilizing User Experience?

Room 404, 4th Floor

Track III
Are You Measuring User Experience?

Room 406, 4th Floor

Digital advertising has always been about delivering the right message to the right person at the right time. With the industry embracing new publishing models, creative formats, and programmatic, it has been thus far able to effectively deliver on two of these three aspects. Today, efforts are focused on delivering the right message, but with a deeper focus on creative that engages users with great brand experiences. This track takes a deep-dive into doing just that.

It’s time to focus on elevating the mobile user experience. With smartphone and tablet usage on the rise, it’s no longer enough to simply repurpose content from desktop to mobile. The entire ecosystem is working toward creating beautiful, interactive, mobile-first experiences for users. Context, content and format are all key considerations; to be truly beautiful, mobile content need to be created with the platform in mind. This track takes a deep-dive into how to build mind blowing mobile user experiences.

This session focuses on attention metrics and case studies on brand advertising metrics. Creating beautiful advertising is just one piece of the digital media puzzle; measuring user engagement is just as critical. The click-through rate is no longer the only metric that matters; instead, the amount of time a user engages with the creative—and how the user thinks, feels and reacts to it—can be even more effective in measuring brand awareness and conversions. This track takes a deep-dive into the metrics that matter when evaluating the success of great user experiences.

Sponsored by
Ace Metrix

Sponsored by
Millennial Media

Sponsored by
Yahoo

4:15 PM- 4:40 PM SESSION 1

It’s All About the Data: Creative Quality in Programmatic Video

A well-targeted bad ad is simply a bad ad in disguise. Thus, capturing data signals is crucial to both performance and the user experience. In this fireside chat, Peter Daboll and Carl Kalapesi explore the importance of adopting creative quality metrics across formats, with a particular emphasis on digital video. Learn how these metrics can be integrated into programmatic and utilized to improve user experience, as well as audience and ad quality, all while achieving higher CPMs.

Peter Daboll, CEO, Ace Metrix

Carl Kalapesi, Vice President Industry Initiatives, IAB

Made to Fit: Mobile Creative

It’s no secret that mobile is where consumers are spending their time.  And we know mobile video consumption is exploding, with brands constantly innovating to keep up with consumer demand. To be an effective marketer, it's about creating integrated experiences that engage consumers from all touchpoints.  Learn how to use mobile to elevate the TV experience and hear from leaders in the space who have done just that.

Jonathan Hsia , Managing Partner, Digital Investment Lead, Mindshare

Alia Lamborghini, SVP of Sales North America, Millennial Media

Matthew McCarthy, Senior Director Brand Development, Unilever

Measurement: A Marketer’s Toolkit

Delivering compelling ads to the right audience is only the first step. Measuring the impact of these experiences is just as critical for success and optimization. When it comes to metrics, it’s imperative to look at the whole picture. Did your digital campaign drive online behaviors, offline sales, or brand lift? Are you measuring across devices? How are you validating your different advertising tactics? This session addresses how measurement can be scalable and actionable for advertisers. Learn how marketers can assess attribution across channels, validate viewability and brand safety, and measure offline sales and brand impact to achieve their goals. 

Dennis Buchheim, Vice President, Product Management, Yahoo

4:50 PM - 5:15 PM SESSION 2

User Experience on Twitter: What Creative Works and Why

This session uncovers the creative impact of various ad lengths, the importance of a brand’s followers to ad success, the effectiveness of repurposed TV ads, and the top ad characteristics that drive performance. Join Matt Trakimas as he highlights some surprising results from a "best practices” creative advertising study, and learn how to deliver creative that users want.

Matthew Trakimas, Research Manager, Twitter

The Way Forward: Next Generation Mobile Creative

The first iteration of mobile ad experiences were all about the banner. With smartphone and tablet adoption rising, screen size increasing, and consumer expectations evolving, the industry is embracing the move toward better, more liquid ad experiences. Learn and be inspired from industry leaders who are working to shape the next generation of mobile advertising.

Ben Greenberg, Vice President, Mobile Products & User Experience, WebMD

Mara Hannula, Vice President Global Brand Marketing, Marriott

Richard Ting, EVP, Global Chief Experience Officer, R/GA

Michael Zimbalist, Senior Vice President, Advertising Products and Research & Development, The New York Times

Moderator:
Dee Salomon
, CMO, Medialink

Evaluation: Defining What Works

Discover how the entire digital media ecosystem defines, and measures, user experience through the marriage of art and science. Learn from a panel of industry leaders how publishers, agencies and brands measure and evaluate the success of their programs—and how they use their findings to inform future campaigns.

Mark Howard, Chief Revenue Officer, Forbes

Jed Meyer, Global Director, Research and Analytics, Annalect

Howard Pyle, VP, Developer Experience, IBM

Andrea Zapata, Vice President, Global Research and Analytics, Vevo

Moderator:
Sherrill Mane , Senior Vice President, Research, Analytics and Measurement, IAB

 

5:15 PM - 6:15 PM

Networking Reception

 

8:00 AM

Registration Opens

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast

9:00 AM - 9:15 AM

David Morris
David Morris
EVP, Chief Revenue Officer,
CBS Interactive, and
Chairman, IAB Board of Directors

9:15 AM - 9:30 AM

Tim Armstrong
Tim Armstrong
CEO and Chairman of the Board, AOL
Chairman of the Board,
IAB Education Foundation

9:30 AM - 10:00 AM

Fireside Chat with Seth Meyers, Mike Hopkins, and Randall Rothenberg

Mike Hopkins
Chief Executive Officer,
Hulu
Seth Meyers
Host, "Late Night with Seth Meyers", NBCUniversal
Co-Creator, Star, Writer, Executive Producer "The Awesomes", Hulu
Randall Rothenberg
President and Chief Executive Officer,
IAB

10:00 AM - 10:30 AM

Fireside Chat with Linda Yaccarino and Randall Rothenberg

Randall Rothenberg
Linda Yaccarino
Chairman, Advertising Sales and Client Partnerships,
NBCUniversal
Randall Rothenberg
President and Chief Executive Officer,
IAB

10:30 AM - 10:40 AM

The Economic Impact of Ad Blocking: Exploring the Human Costs of an Industry Problem

Our industry, this year, is facing an unusual crisis. For-profit ad blockers are leveraging technology to block advertising and divert revenue into their own pockets. This unethical activity threatens the integrity of the entire ecosystem, and has a direct impact on small publishers, ultimately hampering diversity on the web. IAB’s President and CEO unpacks this problem and calls on three independent publishers to share how their livelihoods are being damaged by ad-blocking profiteers.

10:40 AM - 11:15 AM

Networking Refreshment Break

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
Google

11:15 AM - 11:45 AM

Fireside Chat with Laura Desmond, Meredith Verdone, and James Cooper

The New Era of Consumer-Driven Experiences Steeped in Authenticity, Personalization, and Purpose

Massive disruption, spurred by immense technology and consumer behavior changes, is ringing in a new era of opportunity where people’s primary media device—their smartphone—is never far from their fingertips wherever they go. Hear from Starcom Mediavest Group CEO Laura Desmond and Bank of America SVP of Enterprise, Consumer and Global Wealth & Investment Management Marketing Meredith Verdone on how marketers are using data and technology to deliver experiences more relevant to consumers than ever before.

Laura Desmond Meredith Verdone
James Cooper
Editorial Director,
Adweek
Laura Desmond
Global Chief Executive Officer,
Starcom Mediavest Group
Meredith Verdone
Senior Vice President, Enterprise, Consumer, and Global Wealth & Investment Management Marketing Executive,
Bank of America

11:45 AM - 12:15 PM

The Consumer Experience's New Impact on Revenue

Viewability did more than cut inventory by 50 percent and spark a thousand redesigns. It also deeply connected implicit user behavior on the page with the value of the page for the first time. Thus, solving for viewability requires not only ad solutions but solutions from the "other side"—content and user experience. Chartbeat CEO Tony Haile shares data and real-world stories of how the most successful publishers are getting more users to read their content for a longer time in order to increase engagement time with their ads.

Tony Haile
Chief Executive Officer,
Chartbeat

12:15 PM - 12:45 PM

Fireside Chat with Ben Silbermann and Jessi Hempel

Ben Silbermann
Ben Silbermann
Chief Executive Officer and Co-founder,
Pinterest
Jessi Hempel
Senior Writer,
WIRED

1:00 PM - 1:30 PM

Workshops

 

Workshop 1

Skip the In-stream: Here Comes Short-Form Vertical Video

Room 402, 4th floor

Presented by
Celtra

With mobile video inventory in short supply and traditional in-stream video ads increasingly ineffective, short-form vertical video is quickly becoming one of the best solutions out there for quality brand advertising on smartphones. This session showcasees how publishers can easily and quickly adopt and offer a high-value vertical video format and how brands can leverage the most mobile-centric, elegant and consumable video ad solution to engage consumers without worrying about ad-skipping.

Patrick Candela,
VP of Media Partners, Celtra

Matevz Klanjsek, Founder & Chief Product Officer, Celtra


Adam Solomon,
General Manager at
Core Audience,
Hearst Corporation

Workshop 2

Harnessing the Power of Private Marketplaces

Room 404, 4th floor

Presented by
Tremor Video

The industry is experiencing a huge uptick in the number of video private marketplaces being executed as marketers navigate between the guaranteed managed buys they’ve loved for years and this new world of self-service programmatic buying. How do you balance the benefits of transparency and decision-making with scale and performance? This workshop explores best practices and tips for managing successful private marketplaces in video.

Monica Seebohm, Senior Director of Programmatic at Tremor Video


Ian Mundorff, Group Media Director at Essence

Workshop 3

Big Wins on the Small Screen: Why Winning at Mobile is Native


Room 406, 4th floor

Presented by
Yahoo

Native advertising is the future for monetizing mobile experiences. One in three consumers use their smartphones more than any other device, especially influential audiences like moms ages 18-34. Now native ads in mobile experiences are driving three times more time spent—and attention—than traditional display ads, as well as lifting metrics such as favorability, purchase intent, offline sales, and online conversions. This session demonstrates how recent native ad campaigns delivered on branding and performance goals.

Kenneth Hamner, Associate Media Director, 360i

Leo Polanowski, Head of Sales Specialists and Account Management, Americas, Yahoo

 

Workshop 4

Emotional Advertising: Boosting Attention, Engagement and Driving Sales

Room 502, 5th floor

Presented by
Unruly Media

Emotional advertising is quickly becoming a hot topic in the industry. Research shows that 70 percent of viewers who experienced an intense emotional reaction were very likely to buy the product. To improve the effect of emotional advertising, Unruly launched a new product that applies the emotional graph to paid video distribution, creating unique emotional programmatic data segments. The initial results are strong--the emotionally targeted audience shows a 15 percent uplift in video completes vs. the brand’s target audience and also has brand favorability and purchase intent uplifts of 65 percent to over 100 percent. Join Unruly and Mindshare in a research-filled presentation on creating emotional video content and target audiences most likely to engage with your brand. We’ll test a video ad, compare your results to a sample audience, and demonstrate the new Unruly Custom Audiences to highlight how highly-emotional targets can differ from a brand’s more general target audience.

Richard Kosinski, President, US, Unruly

Greg Manago, Leader – Creative Development & Production, Mindshare

Workshop 5

How to Build Your Brand through Video

Room 510, 5th floor

Presented by
Nielsen

Join leaders from Nielsen and Videology as they discuss the effectiveness of video as a brand-building tool and the importance of measuring its impact like any other form of advertising. Videology also shares findings from a recent case study on brand lift and dives into best practices for driving ROI for online video advertising “beyond the click.” Bringing home the discussion is Nielsen’s Megan Clarken in a one-on-one interview with IAB’s Anna Bager on the state of video.

Megan Clarken, Executive Vice President Global Watch Product Leadership, Nielsen

Andrew Feigenson, Managing Director, Digital, Nielsen

Aleck Schleider, VP, Data and Analytic Solutions, Videology

 

1:30 PM - 2:30 PM

Networking Lunch

Sponsored by
Sharethrough

2:30 PM - 3:00 PM

Workshops

 

Workshop 1

Reach, Empower, Activate

Room 402, 4th floor

Presented by
WebMD

Today’s consumers have access to technologies and services that offer more information, and as a result, more choice than ever before. One of the greatest potential benefits of all this technical innovation is greater access and convenience, but what consumers really need is an easier way to navigate to the things that matter to them most. Publishers are working to create more personalized experiences that leverage a combination of behavioral, demographic, and other insights, while providing consumers with greater choices in how they engage. For marketers, this provides a rich opportunity to reach a highly engaged audience with tailored solutions that motivate action. There are fundamental societal and demographic differences in how millennials, boomers, and other audiences choose to engage and personalize their online experiences. This session shares unique insights about these various groups, ranging from their attitudes and use of technology to their perceptions of brands and personalized experiences. Learn innovative approaches to data science and consumer insights that are ushering in a new era of richer consumer experiences and deeper, more lasting brand connections.

Andrew Douglas, Vice President of Marketing Sciences and Managing Director of Research, Customer Insight & New Product Solutions, WebMD

Workshop 2

Actions Speak Louder Than Demographics

Room 404, 4th floor

Presented by
Dstillery

Digital data allows our audience to be anywhere and anyone, yet some segmentation techniques are not incorporating all the audience behavior details that are available. Knowing the nuances in your audience can translate to smarter, more efficient marketing campaigns. In this workshop, Lauren Moores, VP of Strategy, Dstillery, dives into the current state of audience targeting. This session dissects (and debates) commonly used data sources and methods of defining audiences to improve future media planning.

Lauren Moores, VP of Strategy, Dstillery

Workshop 3

Understanding What Worked: Using Cross-Device Metrics to Win the Moments that Matter

Room 406, 4th floor

Presented by
Google

Today mobile devices are enabling consumers to act on all of their needs in intent-rich micro-moments. As people complete purchases and actions across multiple devices, marketers need a single view of the customer to measure the success of their marketing programs. DoubleClick has introduced cross-device conversions to help marketers gain a complete view of campaigns and uncover better results and insights. In this session, Luke Hedrick, Product Manager, DoubleClick Campaign Manager, and Krish Sailam, Senior Product Manager, Mobile, Cadrean, walk through the tools and best practices needed to make better decisions at every stage of the consumer journey.

Luke Hedrick, Product Manager for Cross-device Measurement in DCLK


Krish Sailam, Senior Product Manager, Mobile, Cadreon

 

3:15 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

3:15 PM - 4:00 PM

Fireside chat with Susan Wojcicki and Wendy Clark

In ten years, YouTube has grown from a simple video-sharing site to the place the world comes to engage with video. Susan will showcase iconic moments in the evolution of video: how it has transformed the culture of advertising and how brands are responding. She will be joined by Wendy Clark from Coca-Cola, who will discuss Coca-Cola’s embrace of new voices and new tech.

Susan Wojcicki Wendy Clark
Susan Wojcicki
Chief Executive Officer,
YouTube
Wendy Clark
President, Sparkling Brands & Strategic Marketing,
Coca-Cola North America
 

 

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