Public Policy
The IAB’s Public Policy Office, located in Washington, D.C., advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. To do this, we address legislative and regulatory issues that affect all platforms and practices within the industry. We also strive to keep our members informed about important policy-related events through participation in the Public Policy Council and by developing timely issue briefs and legal analysis of key proposals.

View More IAB Public Policy Efforts:

Our recent press releases on public policy matters

IAB Opposes New Web Domain Program From ICANN
Privacy Roundtable Organized by U.S. Representative Marsha Blackburn Marks First High-Profile Event for New Interactive Advertising Community Center
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate
Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
IAB Launches “Privacy Matters,” Its First-Ever Consumer Education Campaign
IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality
Key Trade Groups Release Comprehensive Privacy Principles for Use and Collection of Behavioral Data in Online Advertising
Small Publishers Converge on Washington For IAB Long Tail Alliance Fly-In
Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection
IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing
Interactive Advertising Bureau's Board of Directors Adopts Privacy Guidelines for Interactive Advertising
Interactive Advertising Bureau Supports FTC's Embrace of Self-Regulation of Behavioral Advertising
IAB Supports Key Interactive Industry Executives Expected to Voice Strong Position on Consumer Privacy and Benefits of Ad-Supported Internet
The IAB Applauds Congressional Passage of Spyware Legislation
The IAB Urges Congress to Protect Consumer's Access to Free Online Information and Entertainment
Interactive Advertising Bureau Opens Washington D.C. Office

Goals and Projects of the IAB's Public Policy Office

  1. Proactively lobby Congress and Federal Administrative agencies on issues affecting the interactive advertising industry, with a focus on educating key decision-makers on the importance of the industry to consumers and our national economy.
  2. Help craft meaningful legislative proposals that protect consumers’ privacy interests without unduly burdening legitimate interactive advertising practices.
  3. Engage the Federal Trade Commission and other Federal administrative agencies to influence future enforcement proceedings, potential rulemakings, and public workshops on issues central to the interactive advertising industry. Leads the advocacy efforts of the IAB’s membership as they engage all levels of government on key policy issues in order to ensure continued growth of the industry.


Take a deep dive into issues directly affecting interactive advertising.
IAB Members Adopt Code of Conduct
The Code of Conduct builds upon the Self-Regulatory Principles for Online Behavioral Advertising.

IAB Responds to DOC Green Paper on Privacy
The IAB welcomed the release of the Department of Commerce’s green paper addressing the key privacy issues impacting technological innovation, global competitiveness, job creation, and economic growth.

IAB Reviews FTC’s Privacy Report
This much-anticipated document covers a myriad of Internet privacy issues and could have a dramatic effect on the advertising industry.

Self-Regulatory Program for Online Behavioral Advertising Launches
This comprehensive program will help protect consumers’ privacy rights and expectations in ad-supported online media.

IAB Consumer Protection and Education Campaign
Donate financially or through impressions to help educate consumers.

IAB Response to Privacy Legislation
IAB tells Congress privacy bills may harm business and consumers, testifies on privacy legislative drafts, champions industry self-regulation

2010 IAB Long Tail Alliance Fly-In
46 long tail publishers from 14 states converged on Washington, D.C. to tell Congress what the ad-supported Internet means to their lives.

We Commend IAB Europe for Taking a Stand Against the “Re-Spawning” of OBA Cookies
Read more on the IABlog

Advertising Disclosure Update
A Brief Overview of Regulatory Actions by Florida Elections Commission, Food and Drug Administration and Federal Trade Commission

Self-Regulatory Principles for Online Behavioral Advertising
Top Trade Associations Embrace Self-Regulation, Release Privacy Principles for Collection and Use of Behavioral Data