IAB Response to Center for Digital Democracy Complaint to FTC on Behavioral Advertising

April 9, 2010

Dear IAB Member,

Yesterday a complaint was filed with the FTC by the Center for Digital Democracy (Jeff Chester).  In the complaint, several companies are named that run or participate in exchanges and demand side platforms as violating consumers’ privacy. 

This complaint is similar to the numerous other complaints that CDD has filed with the FTC and FCC in the past couple of years.  Several news outlets have already covered this issue. The IAB doesn’t have a formal position on the CDD complaint, but we have responded to several press requests.    You can see one such article here - http://www.pcworld.com/article/193789/privacy_groups_file_ftc_complaint_on_behavioral_advertising.html

This is our standard positioning as CDD tends to file these types of complaints every 6-10 months.  There is nothing to be done at the FTC at this point.

As a member of the IAB, you should also know that as a matter of course, the IAB doesn’t  comment on individual members’ business issues, and these  CDD complaints are frequent and largely meaningless – the functional equivalent of nuisance suits. 

Should you receive any press calls about this matter, please feel free to forward them to our Director of Marketing Communications, Marla Aaron who will respond accordingly in conjunction with our VP of Public Policy Mike Zaneis. Marla can be reached at [email protected] or at (212)380-4714.

Thank you.

Mike Zaneis, Vice President, Public Policy
Interactive Advertising Bureau
[email protected]