Digital Advertising Alliance Responds to Senate Commerce Committee Hearing on the State of Online Consumer Privacy

We strongly believe in protecting consumer privacy. It is not only the right thing to do, but it is good for business.  Consumers should absolutely have a choice about whether they want to be tracked online. Efforts of the government are to be applauded, without a doubt, but online privacy and a robust, relevant online experience need not be mutually exclusive.

The interactive industry strongly supports consumer privacy and meaningful choice and is building the strongest self-regulatory program possible ( - one that empowers consumers to exercise control over their information online. This effort has been spearheaded by the American Association of Advertising Agencies, the Association of National Advertisers, the Interactive Advertising Bureau, and the Direct Marketing Association, and also includes the American Advertising Federation, the Network Advertising Initiative, and other leading industry associations that collectively represent all of the key elements of the Internet ecosystem.

We believe that this approach is meeting consumers' privacy expectations today and will be equipped to evolve to continue to do so in the future. We will continue to work with all policymakers on these important issues.