Current Research in Interactive from IAB Members

As a service to its members and the larger business community, the IAB compiles and makes available highlights of research from leading market research organizations that identify trends, offer insights and advice, and illuminate the interactive advertising industry. Please note that the IAB does not analyze the data for accuracy or reliability nor do we take responsibilty for the findings. Use appropriate sourcing and fact checking when applying this data for business use.

Browse from any of our libraries below for case studies, research, and more.

Ad Networks Library

B2B Library

Content Marketing & Native Advertising Library

Digital Video Library

Games Library

General Online Marketing Library

Multicultural Library

Lead Generation Library

Mobile Library

Search Marketing Library

Social Media Library

If you are a member of the IAB and would like to submit your research to be published on the IAB website please email Shira Orbach.

For past IAB Member research please visit the Archived Resources & Case Studies Library.